Cases Virtonex
2023-11-18 12:28
Speech by speaker Ekaterina Dvornikova
Key points:
Unique value proposition (UVP) and USP: what is the difference?
Unique Value Proposition Formula;
Basic principles of USP development;
7 formulas for developing a USP with examples;
Mistakes in the development of USP;
Algorithm of TSS development. 6 simple steps;
Summary.
A few facts about Ekaterina:
MBA teacher (NIU-HSE, RANEHIGS under the President of the Russian Federation, MSE), 19+ years;
Expert on TV channels: "Moscow 24", "MIR", REN TV, TVC, NTV;
Business-coach (international certification Leadtrship University (USA) and B/COACH Systems, LLS);
Founder of the expert consulting company "Dvornikova & Partners";
Expert in business uniqueness, effective strategies, marketing and branding;
Mentor of entrepreneurs;
Accredited speaker of SME Corporation;
Founder of the Business Club: "Business and Uniqueness;
In the market for 2+ years, 200+ realized projects, 500+ MBA graduates.