What is the advantage of virtual events over real ones

New technologies make it possible to hold events anytime, anywhere, attract participants from all over the world and expand opportunities for audience interaction and engagement.

In this article, we'll look at what advantages virtual events have over real ones.

No geographical restrictions.

People can take part in events from anywhere convenient for them on the planet, using their computer, phone or VR helmet. This eliminates the cost of lodging, food, and transportation, and saves a lot of time. It will also be convenient for those with physical limitations, introverts and busy people.

No limit on the number of visitors.

The real event is always limited. Both in terms of total space capacity, and the number of visitors to a particular booth. At a virtual event, the number of visitors is limited only by the features of the software and server capacity, which can be scaled using cloud resources.

This allows you to hold events on a global level, attract a larger audience and expand business opportunities.

Cost reduction.

Organizing events in a virtual world requires less time and finances. This saves money on:

- logistics,
- venue rental
- equipment and decorations,
- installation and maintenance of technical systems,
- coordination of the event with the authorities,
- on the staff who deal with all of the above.

The money saved can be used for advertising to attract more attention to your event.

A wide range of interaction opportunities.

Virtual events allow participants to communicate and interact with each other using various formats and tools that are not available at real events.

For example, in the Virtonex meta universe, you can write a private message to anyone who is present at the show. There are also general chats, separate voice channels, emoji, direct links to websites and social networks, etc.

This allows for deeper and more productive interaction among attendees, which will undoubtedly improve the results of the event.

More personality.

The laws of physics do not apply in the virtual space, any visual effects and decorations are possible. With the design of the event you can embody the most daring ideas, thereby advantageous distancing from competitors. And participants in your event will be able to reflect their individuality with the help of flexibly customizable avatars.

In the virtual world, there are far fewer restrictions on the amount and type of content you can post. For example, you can make booths with 3D object demonstrations, an assistant with built-in ChatGPT or launch a blimp over the event with a message that will be seen by the entire event audience.

Speed of creation.

When creating a virtual event, you can use both ready-made spaces and custom 3D locations. Creating the latter is longer and more expensive, but they have much more flexible settings, can fully reflect your ideas and the exclusivity of the event as a whole.

The plus side of pre-made locations is that they are cheaper and can be easily and quickly created, changed and modified. For example, with Virtonex's event editor in the Virtonex metaclass universe, you can prepare a speaker's presentation in a matter of minutes.

No language barrier.

There already exist platforms for virtual events, where you do not need to know a foreign language to communicate freely with the participants and listen to the speakers from other countries. Translation is done automatically and displayed as text.

The day is not far off when neural networks will synchronously translate the voice of speakers and participants at once in audio format. And we will only enjoy communication with people speaking another language,
without any inconvenience.

More tools for analytics.

Analyzing audience behavior, conducting surveys, and gathering real-time statistics are just а small part of the features that are available on platforms for virtual events. They allow organizers to manage events more effectively and achieve their goals.

Greener.

Virtual events are more environmentally friendly. They don't require transportation or lodging for participants. They require far fewer resources and energy to organize and run.