Cases Virtonex

Speaker's speech. Tally Kelmy.

Tally is a profile leader and lecturer of the Visual Communications discipline at B&D Institute of Business and Design, creator and creative director of agency, and a Skolkovo mentor.

In the modern and ever-changing world, it is very important for brands to get in tune with their customers on the same wavelength and establish a common language and the longest and best possible contact.

Brand communications based on the study of human nature, preferences, expectations and fears allow to do just that.

Supported by marketing strategy, psychology, biology, embodied in visual images and slogans, they pave the way to the heart of brands and become their favorite brands for a long time.