Cases Virtonex

Speech by speaker Ekaterina Dvornikova

Key points:

  • Unique value proposition (UVP) and USP: what is the difference?
  • Unique Value Proposition Formula;
  • Basic principles of USP development;
  • 7 formulas for developing a USP with examples;
  • Mistakes in the development of USP;
  • Algorithm of TSS development. 6 simple steps;
  • Summary.

A few facts about Ekaterina:

  • MBA teacher (NIU-HSE, RANEHIGS under the President of the Russian Federation, MSE), 19+ years;
  • Expert on TV channels: "Moscow 24", "MIR", REN TV, TVC, NTV;
  • Business-coach (international certification Leadtrship University (USA) and B/COACH Systems, LLS);
  • Founder of the expert consulting company "Dvornikova & Partners";
  • Expert in business uniqueness, effective strategies, marketing and branding;
  • Mentor of entrepreneurs;
  • Accredited speaker of SME Corporation;
  • Founder of the Business Club: "Business and Uniqueness;
  • In the market for 2+ years, 200+ realized projects, 500+ MBA graduates.