Key points:
A few facts about Ekaterina:
- Unique value proposition (UVP) and USP: what is the difference?
- Unique Value Proposition Formula;
- Basic principles of USP development;
- 7 formulas for developing a USP with examples;
- Mistakes in the development of USP;
- Algorithm of TSS development. 6 simple steps;
- Summary.
A few facts about Ekaterina:
- MBA teacher (NIU-HSE, RANEHIGS under the President of the Russian Federation, MSE), 19+ years;
- Expert on TV channels: "Moscow 24", "MIR", REN TV, TVC, NTV;
- Business-coach (international certification Leadtrship University (USA) and B/COACH Systems, LLS);
- Founder of the expert consulting company "Dvornikova & Partners";
- Expert in business uniqueness, effective strategies, marketing and branding;
- Mentor of entrepreneurs;
- Accredited speaker of SME Corporation;
- Founder of the Business Club: "Business and Uniqueness;
- In the market for 2+ years, 200+ realized projects, 500+ MBA graduates.
